| Sergio Volpi Fair Marketing Essays by P.P. Vaj, G. Colombo, F. Riva 1996, pp. 140, 90 col.
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| The fair is the only medium capable of rendering the interpersonal relationship beetwen company and user istitutional. It's the most effective and direct aid available to the company for the strong and clear communication of image, promise and commercial proposal. The aim of the book is to provide a new concept of company communication - that of the fair and the stand - with new ideas and means for the cration of a portfolio of customers that will identify with the "brand". |
